Telephone Training: Persuasion and Sales on the Phone

Telephone Training: Persuasion and Sales on the Phone: Objectives of Training

Telephone communication is one of the core competencies in sales. A large proportion of customer interactions takes place via phone. Therefore, the telephone is a powerful tool for customer acquisition and retention. However, successful selling on the phone requires specific techniques and skills. This KeSch telephone training equips participants with these essential techniques. Only those who master them can use the phone as a true success tool.

This intensive Telephone Training: Persuasion and Sales on the Phone enables participants to conduct sales-oriented conversations. They learn to arrange appointments and successfully close deals. The seminar combines telephone-specific techniques with rhetoric and sales psychology. It also integrates principles of communication psychology.

Participants develop a solid skill set for presenting products and services convincingly. They learn to sell effectively in telephone conversations.

Target Group

This seminar is designed for anyone who wants to present and sell effectively by phone. Beginners gain a solid foundation in telephone sales. Experienced participants refine and enhance their existing skills.

Contents for Training

• Target group definition and qualification of contacts
• Efficient preparation of calls
• Professional handling of incoming calls
• Developing effective telephone scripts
• Using voice to persuade
• Mastering the crucial first seconds of a call
• Overcoming gatekeepers such as receptionists
• Creating impactful conversation openings
• Applying questioning techniques effectively
• Needs analysis using the key system principle
• Sales-oriented rhetoric on the phone
• Sales psychology in telephone communication
• Using the phone for cold calling and customer acquisition
• Customer-oriented argumentation techniques
• Handling questions and objections professionally
• Effective appointment-setting techniques
• Closing techniques in telephone conversations
• Psychological techniques for successful communication
• Managing difficult conversation situations
• Handling complaints and dissatisfied callers
• Using the phone for customer retention and brand representation
• Avoiding typical mistakes and pitfalls

Training Methode

• Structured and immediately applicable input from the trainer
• Practical exercises based on real scenarios
• Audio analysis using professional telephone equipment
• Training based on participants’ own products or concepts if desired
• Analysis and optimization of participants’ own telephone scripts
• Strictly limited number of participants
• One-day open seminar (crash course)