Purchasing Training: Successful Purchasing in Turkey

Success Factors and Challenges

Purchasing Training Turkey: Training Objective

Turkey remains an important partner in international sourcing. In recent years, it has developed into a key location for procurement and manufacturing. A successful sourcing strategy requires targeted purchasing training focused on Turkey.

Germany plays a leading role among foreign investors in Turkey. Large German corporations have maintained a long-standing presence in the market. Due to low labor costs, strong economic growth, and reforms since 2002, Turkey attracts increasing attention.Close ties to the European Union and its strategic location strengthen its appeal.German SMEs are increasingly entering the Turkish market.Ongoing restructuring and growing technical capabilities enhance Turkey’s strategic sourcing relevance.

Many companies aim to leverage these advantages, but not all succeed.
What are the reasons behind this?

A study by Boston Consulting Group shows that intercultural competence is a major challenge.
Limited market transparency further increases complexity.In this seminar, the trainer works with participants to identify cultural factors influencing sourcing success in Turkey.
Participants are also sensitized to economic challenges in this environment. They develop practical structures for confident and culturally appropriate purchasing activities in Turkey.

Purchasing Training Turkey: Target Group

• Turkey as a future market and differentiation from other markets
• Key figures, data, and facts about Turkey Historical and cultural background
• Economic and political developments
• Current trends and their impact on German-Turkish business relations
• Key industries in Turkey Structure of the Turkish sourcing market
• Professional and modern business etiquette with Turkish partners
• Turkish cultural standards with practical relevance Information gathering and analysis in low-transparency markets
• Supplier identification, audits, and selection
• Supplier qualification, development, and management in Turkey
• Supplier management strategies
• Labor and material costs
• Cost calculation and Total Cost of Ownership (TCO)
• Price and contract negotiations with suppliers
• Quality standards, fluctuations, and assurance
• Logistics within Turkey
• Successful purchasing negotiations
• Legal framework conditions

Training Methodology

• Case studies with video clips
• Experience sharing and discussion
• Role plays with Turkish trainers
• Individual and group exercises
• Knowledge checks
• Short presentations and interactive discussions
• Intercultural background input
• .Comprehensive seminar materials
• Limited number of participants
• Two-day open seminar