{"id":968,"date":"2016-07-19T18:06:52","date_gmt":"2016-07-19T16:06:52","guid":{"rendered":"http:\/\/www.kesch-training.eu\/wordpress\/en\/?post_type=seminar&#038;p=968"},"modified":"2025-09-24T09:44:55","modified_gmt":"2025-09-24T07:44:55","slug":"key-account-management","status":"publish","type":"seminar","link":"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/","title":{"rendered":"Key account management"},"content":{"rendered":"<div class=\"colorbox clearfix\">\n<p><strong>Individual in-house training:<\/strong><br \/>\nWe also offer this seminar Key account management as an in-house training for your company. In this case, we will tailor the content to your specific needs and to the requirements of the target group.<br \/>\nAlso this seminar topic we offer in more than 40 languages.<\/p>\n<\/div>\n<h3>Key account management &#8211; Training goals:<\/h3>\n<p>Eighty percent of a company\u00b4s total revenue is generated by 20% of its client base. Cultivating and binding strategic clients is essential for market entry, and in order to guarantee long-term market success and maintain a sustainable competitive advantage. An optimized key account management strategy provides the foundation for success in today\u00b4s competitive market environment.<\/p>\n<p>This seminar Key account management teaches the professional skills required for the systematic d<a id=\"set-post-thumbnail\" class=\"thickbox\" href=\"https:\/\/www.kesch-training.eu\/wordpress\/wp-admin\/media-upload.php?post_id=968&amp;type=image&amp;TB_iframe=1\" aria-describedby=\"set-post-thumbnail-desc\"><img decoding=\"async\" class=\"attachment-266x266 size-266x266 alignright\" src=\"https:\/\/www.kesch-training.eu\/wordpress\/wp-content\/uploads\/2016\/09\/international_purchasing_seminars.jpg\" sizes=\"(max-width: 266px) 100vw, 266px\" srcset=\"https:\/\/www.kesch-training.eu\/wordpress\/wp-content\/uploads\/2016\/09\/international_purchasing_seminars.jpg 1672w, https:\/\/www.kesch-training.eu\/wordpress\/wp-content\/uploads\/2016\/09\/international_purchasing_seminars-300x238.jpg 300w, https:\/\/www.kesch-training.eu\/wordpress\/wp-content\/uploads\/2016\/09\/international_purchasing_seminars-768x610.jpg 768w, https:\/\/www.kesch-training.eu\/wordpress\/wp-content\/uploads\/2016\/09\/international_purchasing_seminars-1024x813.jpg 1024w\" alt=\"\" width=\"266\" height=\"211\" \/><\/a>evelopment and management of key accounts.<\/p>\n<h3>Target group:<\/h3>\n<p>Employees responsible for managing key accounts. Employees new to the role will learn basic skills, experienced key account managers will learn advanced techniques and refine their skills.<\/p>\n<h3>Seminar contents:<\/h3>\n<ul>\n<li>Responsibilities of a Key Account Manager<\/li>\n<li>Client expectations of a Key Account Manager<\/li>\n<li>Developing a strategic key account management concept<\/li>\n<li>Structure and content of a key account management plan<\/li>\n<li>Analyzing market potential (trends, risks, opportunities)<\/li>\n<li>Systematic competitor assessment and benchmarking<\/li>\n<li>Translating client needs into sales strategies<\/li>\n<li>Techniques for successfully negotiating prices and contractual conditions<\/li>\n<li>Effective use of information and planning tools<\/li>\n<\/ul>\n<h3>Key account management &#8211; Methods:<\/h3>\n<ul>\n<li>Systematic and immediate input by the trainer<\/li>\n<li>Practical and activating exercises ( partly video based), Analysis and Feedback<\/li>\n<li>Single and group work: e.g. developing example outlines of a key account management plan<\/li>\n<li>Work on participants cases, if requested<\/li>\n<li>Flip-Chart journal<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Key account management &#8211; Training goals: Eighty percent of a company\u00b4s total revenue is generated by 20% of its client base. Cultivating and binding strategic clients is essential for market entry, and in order to guarantee long-term market success and maintain a sustainable competitive advantage. An optimized key account management strategy provides the foundation for<a class=\"blog-box-more\" href=\"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/\"> Read more&#8230; <\/a><\/p>\n","protected":false},"author":1,"featured_media":1162,"template":"","meta":{"footnotes":""},"class_list":["post-968","seminar","type-seminar","status-publish","has-post-thumbnail","hentry","semcat-sales","type-virtual-seminar","type-inhouse-seminar-en","type-open-seminar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Seminar Key account management for new and experienced employees<\/title>\n<meta name=\"description\" content=\"KeSch Seminar Key account management: professional skills required for the systematic development and management of key accounts: with international trainers and experts of KeSch Training International - Salles trainings worldwide in more than 40 languages\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Seminar Key account management for new and experienced employees\" \/>\n<meta property=\"og:description\" content=\"KeSch Seminar Key account management: professional skills required for the systematic development and management of key accounts: with international trainers and experts of KeSch Training International - Salles trainings worldwide in more than 40 languages\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/\" \/>\n<meta property=\"og:site_name\" content=\"KeSch Training International\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T07:44:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.kesch-training.eu\/wp23\/wp-content\/uploads\/2016\/09\/international_purchasing_seminars.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"1328\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/seminar\\\/key-account-management\\\/\",\"url\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/seminar\\\/key-account-management\\\/\",\"name\":\"Seminar Key account management for new and experienced employees\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/seminar\\\/key-account-management\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/seminar\\\/key-account-management\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.kesch-training.eu\\\/wp23\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/international_purchasing_seminars.jpg\",\"datePublished\":\"2016-07-19T16:06:52+00:00\",\"dateModified\":\"2025-09-24T07:44:55+00:00\",\"description\":\"KeSch Seminar Key account management: professional skills required for the systematic development and management of key accounts: with international trainers and experts of KeSch Training International - Salles trainings worldwide in more than 40 languages\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/seminar\\\/key-account-management\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/seminar\\\/key-account-management\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/seminar\\\/key-account-management\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.kesch-training.eu\\\/wp23\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/international_purchasing_seminars.jpg\",\"contentUrl\":\"https:\\\/\\\/www.kesch-training.eu\\\/wp23\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/international_purchasing_seminars.jpg\",\"width\":1672,\"height\":1328},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/seminar\\\/key-account-management\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Seminare\",\"item\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/seminar\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Key account management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/\",\"name\":\"KeSch Training International\",\"description\":\"Wir entwickeln weltweit Kompetenz\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/#organization\"},\"alternateName\":\"KeSch Training\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/#organization\",\"name\":\"KeSch Training International\",\"alternateName\":\"KeSch Training\",\"url\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.kesch-training.eu\\\/wp23\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/kesch-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/www.kesch-training.eu\\\/wp23\\\/wp-content\\\/uploads\\\/2023\\\/10\\\/kesch-logo.jpg\",\"width\":283,\"height\":122,\"caption\":\"KeSch Training International\"},\"image\":{\"@id\":\"https:\\\/\\\/www.kesch-training.eu\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Seminar Key account management for new and experienced employees","description":"KeSch Seminar Key account management: professional skills required for the systematic development and management of key accounts: with international trainers and experts of KeSch Training International - Salles trainings worldwide in more than 40 languages","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/","og_locale":"en_US","og_type":"article","og_title":"Seminar Key account management for new and experienced employees","og_description":"KeSch Seminar Key account management: professional skills required for the systematic development and management of key accounts: with international trainers and experts of KeSch Training International - Salles trainings worldwide in more than 40 languages","og_url":"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/","og_site_name":"KeSch Training International","article_modified_time":"2025-09-24T07:44:55+00:00","og_image":[{"width":1672,"height":1328,"url":"https:\/\/www.kesch-training.eu\/wp23\/wp-content\/uploads\/2016\/09\/international_purchasing_seminars.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/","url":"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/","name":"Seminar Key account management for new and experienced employees","isPartOf":{"@id":"https:\/\/www.kesch-training.eu\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/#primaryimage"},"image":{"@id":"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/#primaryimage"},"thumbnailUrl":"https:\/\/www.kesch-training.eu\/wp23\/wp-content\/uploads\/2016\/09\/international_purchasing_seminars.jpg","datePublished":"2016-07-19T16:06:52+00:00","dateModified":"2025-09-24T07:44:55+00:00","description":"KeSch Seminar Key account management: professional skills required for the systematic development and management of key accounts: with international trainers and experts of KeSch Training International - Salles trainings worldwide in more than 40 languages","breadcrumb":{"@id":"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/#primaryimage","url":"https:\/\/www.kesch-training.eu\/wp23\/wp-content\/uploads\/2016\/09\/international_purchasing_seminars.jpg","contentUrl":"https:\/\/www.kesch-training.eu\/wp23\/wp-content\/uploads\/2016\/09\/international_purchasing_seminars.jpg","width":1672,"height":1328},{"@type":"BreadcrumbList","@id":"https:\/\/www.kesch-training.eu\/en\/seminar\/key-account-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.kesch-training.eu\/en\/"},{"@type":"ListItem","position":2,"name":"Seminare","item":"https:\/\/www.kesch-training.eu\/en\/seminar\/"},{"@type":"ListItem","position":3,"name":"Key account management"}]},{"@type":"WebSite","@id":"https:\/\/www.kesch-training.eu\/en\/#website","url":"https:\/\/www.kesch-training.eu\/en\/","name":"KeSch Training International","description":"Wir entwickeln weltweit Kompetenz","publisher":{"@id":"https:\/\/www.kesch-training.eu\/en\/#organization"},"alternateName":"KeSch Training","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.kesch-training.eu\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.kesch-training.eu\/en\/#organization","name":"KeSch Training International","alternateName":"KeSch Training","url":"https:\/\/www.kesch-training.eu\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.kesch-training.eu\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.kesch-training.eu\/wp23\/wp-content\/uploads\/2023\/10\/kesch-logo.jpg","contentUrl":"https:\/\/www.kesch-training.eu\/wp23\/wp-content\/uploads\/2023\/10\/kesch-logo.jpg","width":283,"height":122,"caption":"KeSch Training International"},"image":{"@id":"https:\/\/www.kesch-training.eu\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.kesch-training.eu\/en\/wp-json\/wp\/v2\/seminar\/968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.kesch-training.eu\/en\/wp-json\/wp\/v2\/seminar"}],"about":[{"href":"https:\/\/www.kesch-training.eu\/en\/wp-json\/wp\/v2\/types\/seminar"}],"author":[{"embeddable":true,"href":"https:\/\/www.kesch-training.eu\/en\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/www.kesch-training.eu\/en\/wp-json\/wp\/v2\/seminar\/968\/revisions"}],"predecessor-version":[{"id":4620,"href":"https:\/\/www.kesch-training.eu\/en\/wp-json\/wp\/v2\/seminar\/968\/revisions\/4620"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.kesch-training.eu\/en\/wp-json\/wp\/v2\/media\/1162"}],"wp:attachment":[{"href":"https:\/\/www.kesch-training.eu\/en\/wp-json\/wp\/v2\/media?parent=968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}